Marketing + Communications Consultants

Over the past 15 years, Judy Bishop, of Vancouver's Bishop and Company, has been one of a relatively small number of experts who have helped fledgling B.C. technology companies translate bright ideas into sales in North American and international markets.

She has virtually invented a new management consultancy category - strategic marketing for the emerging technology sector - centred on the marketing of technology products.

Bishop also played a fundamental role in her industry helping to mould scattered small tech associations in the province into a single giant, the B.C. Technology Industries Association in the early 1990s. The organization, which has 470 member companies generating $5.1 billion a year in revenue, is now the respected voice of the tech industry.

And Bishop shares her marketing insights through a column in Business in Vancouver and talks to students, business and women's groups involved in technology and finance.

She has served on many boards in the tech sector and the community at large, including the B.C. Advanced Systems Institute, and is currently on the board of the Vancouver and Whistler 2010 Olympics Bid Corp.

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