Leanna Hoskins

Suite 1002 - 1236 Bidwell Street. Vancouver BC Canada V6G 2K9

  Tel:  604.687.5136  Fax: 604.687.5159 

portfolio: www.freespirmedia.com resume: www.leannahoskins.com e-mail: lhoskins@telus.net

Web Developer – Graphic Design -  marketing Specialist

Web Developer and Internet Marketing Specialist seeking a permanent or contract position that utilizes my skills in sales, marketing, administration, web and information design. To be part of a group that places a high priority on teamwork, ethics, commitment, initiative, customer, staff and client relations. 




Internet Professional proficient in web marketing, web development, graphic design, also including research and positioning, business strategy, HTML development, web project management and project management documentation.





  • Major areas of training include user interface design and marketing; both online and offline methods.
  • Strong communication and negotiation skills
  • Highly creative, experience in Graphics & Design
  • Skilled at debugging/troubleshooting
  • Content and project management abilities: areas of strength include an understanding of group dynamics and information synthesizing
  • Self-starter and motivated team player
  • Proficient in conducting research in areas of business development, search engine indexing and technologies, business marketing, web development, writing and finance
  • Hands-on experience leading all stages of system development efforts, including requirements definition, design, architecture, testing, and support.
  • Outstanding leadership abilities; able to coordinate and direct all phases of project-based efforts while managing, motivating, and leading project teams.


software skills

·        Adobe CS  (Macromedia:, Macromedia Director, Freehand, Dreamweaver MX, FlashMX, UltaDev, & Basic Flash Skills),  Adobe Photoshop, Adobe ImageReady, Adobe Illustrator, Adobe Premiere, Adobe Live Motion, Adobe Acrobat, Adobe Distiller, PaintShopPro

·        Microsoft Publisher, Quark Express,  3DstudioMAX, Fractal Design Painter, Avid Media Suite Pro , Net Objects Fusion & Team Objects Fusion 5.0

·        Handcoding: Notepad, Boxer Text Editor for hand coding of CSS, XML, HTML and JavaScript

·        AVID sound/film editing software,

·        Content Management Software (Joomla, Mambo)

·        Web Blogs (WordPress & various)

·        Website tools (message boards, live chat, site search engine, polls, surveys, password protected directories, photo galleries, POP3 mailboxes, web based mail, auto responders, mailing list manager )

·        Detailed traffic statistics & analytics (Webtrends etc)

·        E-commerce shopping carts (Xcart, VirtueCart, Zen Cart)

·        Microsoft Office: Access, Excel, Word, PowerPoint, MS FrontPage



·        Multimedia Applied Technology, Web Design,, Graphic Design

·        MSCE + Internet,

·        Adobe Certified, ACE

·        Oracle DBA (to be completed this year)




·     UNIX/Linux; Windows 95/98/Me; Windows XP/NT/2000; Macintosh; DOS;


Authoring Languages


·        XHTML/HTML, CSS – Cascading Style Sheets, VBScript – Visual Basic Script for ASP (some), Basic SQL. PHP


Quantitive Skills


·        Web design & development, implementation and maintenance

·        Software configuration, including preference files, cache settings, proxies, import and export settings, along with upgrades and maintenance

·        Knowledge of PC setup and installation (Systems Administration,) as well as various peripherals, data entry, and file updating.

·        Experienced in online training (CBT), CRM,

·        Developing & designing  all corporate marketing collateral

·        Network Administration: Windows 2000 Small Business Server, Windows 2000 Server, Windows XP Professional,  Internet Information Server 5.0, Microsoft Windows network client/server installations


Professional Experience


Freelance Consultant- Free Spirit Media   Vancouver, BC Canada                                        2000 – Present

Web Development- Graphic Design – Project Manager – Direct Marketing - SEO


·        For the last seven years, I have been involved in the design, development and on-going maintenance of several web development projects.(over 300)  Sites included are real estate, mortgage brokerage firms, travel industry, eco-tourism, environmental, health and personal fitness, e-cards, lotteries, photography, wildlife rehabilitation, astrology, print brokerage, helicopter sales, hospitality, pet and customer service related. Further details, with company names, are available on my portfolio site at www.freespiritmedia.com

·        I also volunteer my time as Webmaster for animal welfare, women’s groups and other non-profit organizations. I developed and designed their sites, designed their newsletters, e-mail marketing and fundraising campaigns as well as administer several online message board communities.

·        Previous to the above, for over five years I worked primarily on contract as a consultant within the direct marketing arena, (will provide more information regarding these companies via personal interview) as well as contributed to projects with various start-ups, established IT companies and software developers (streaming media, investor relations, gaming, search engine technologies, investor relations, lotteries) helping to brand and market their products.

·        Other proficiencies included permission-based email marketing initiatives, sales channel marketing, in-depth market research, list management, direct & internet mail campaign management, investor relations software, copywriting and web content development. Additional positions held included Executive Liaison to the CEO and consulting to their Internet Marketing Department. Further details available on my portfolio website and upon request.


WSi Interactive Inc. Vancouver, BC Canada                                                                  01/2000 - 12/2000

Senior Project Manager – Direct Marketing Manager – Targetpacks.com

At this Internet incubator company I re-designed, planned and led this and other projects into their official worldwide launches  My duties included market research, writing the business and marketing plans, profit and loss financial statements and organizing a pool of writers and journalists for online content sales.


Cathay Online Inc. Vancouver, BC Canada                                                                     04/2000 –10/2000

Senior Project Manager – FlashCandy.com

Online Greeting Card Company developed for worldwide email list acquisition. I organized and worked with a team of talented graphic artists, animators, web development specialists, and programmers to offer some of the most entertaining email greeting cards online. The revenue model for Flashcandy included Business-to-Consumer products and services but was primarily focused on the Business-to-Business relationships and relationship building including the following components:

·        Value added services for companies by using virtual cards as a delivery method of virtual/digital gifts

·        Value added services for companies by using virtual cards as pre-delivery/post-delivery and information notification

·        Sell/develop/rent custom cards to corporations for mass mailing (i.e. Xmas card lists)

·        Use cards as delivery method of bulk mailings (i.e. Opt-in newsletters/

·        Bulk mailing, list management, list rental

·        Cards sent to print shops with a commission structure

·        3rd party products for sale via Flashcandy,

·        Licensing of content for other sites to purchase/lease/rent



Free Spirit Media, Vancouver, BC Canada                                                                          1994 – Present

Web Development and Marketing Consultant (SEO, Direct & Internet)

Independent contractor specializing in: web development, Internet Marketing and Senior Project Management. Some contracts include development from start to finish, supplying backend e-commerce solutions, extensive target market research, and permission-based email marketing and customer relationship management.

Skills utilized within the development process include:

·        Needs Analysis – understanding goals, audience & marketing

·        Information Architecture  – planning content themes & navigation

·        Creative Design – creating & refining unique Web site design

·        Implementation – bringing together optimization, design & technical

·        Final Testing – quality assurance: testing in multiple environments

·        Site Launch – acquiring final approval & validation as the Web site goes live.

Client Relation Skills throughout:  4- Stage Project Sign-off Process

1.       Project scope – definition of project requirements and responsibilities.

2.       Software design – detailed description of the software functionality.

3.       Concept Web design – design of the Web site navigation and page layout.

4.       Site content – the functional Web site with the real content included.


Lerosia Lingerie, Vancouver, BC Canada                                                                                1992 – 1998


Lerosia Lingerie Inc. was my own venture that I researched, developed and marketed after realizing the demand for this popular market niche. I designed high-end lingerie for larger women via mail order and the Internet. I was assigned one of the first online e-commerce merchant accounts from The Royal Bank of Canada. This undertaking also offered me the opportunity to mentor and produce training programs for women considering their own start-up ventures. I sold the designs and company in 1998 to a large US-based retailer

Education and Credentials


Oracle, NYU, Sessions.edu, BCIT-CBT-UBC, Microsoft, Adobe                                      2000 – Ongoing


·        Advertising Design, Information Design, Branding & Identity, Logo Design

·        Advanced Web Design - Skills include Macromedia Director & Dreamweaver MX, JavaScript, Adobe Illustrator & Photoshop & QuarkXpress

·        Senior Project Management, Microsoft MCSE

·        Oracle DBA (still in process)


Executrain Corporate Training – Vancouver, BC Canada                                                             2000

·        Executrain Corporate Training  - Vancouver, B. C. Canada      

·        MSCE + Internet (Windows 2000/XP)

·        Upgraded my skills in order to understand and work in a networking environment. 


UBC Executive Programs – Vancouver, BC Canada                                                                     2000

·        Project Management

·        Intense course that looked at the total Project Management Process, from planning and organizing to implementation using MS Project 2000.


Net Objects Fusion Corporate Training – Vancouver, Toronto                                                      1995

·     Net Objects Fusion v4.0 Complete Web Development Suite

·     Learning the complete web development package with CBTs and instructor-led courses


Vancouver Film School – Vancouver, BC Canada                                                                        1996

·        Multimedia Applied Technology

·         Graduated September 1996, completing full- time diploma program


British Columbia Institute of Technology – Vancouver, BC Canada                                    1984 -1990

·        Business Administration, Marketing

·        Six years of various Business, sales and marketing courses


Vancouver Community College – Vancouver, BC Canada                                                  1992 -1993

·     Hotel Restaurant and Hospitality Management

·     Graduated with a diploma in Hotel, Restaurant & Hospitality Management. (American Hotel Association Degree)


Langara College – Vancouver, BC Canada                                                                            Pre 1990


·     Graduate- Journalism Program